Thursday, September 30, 2010

Display Tips & Tricks

When creating displays, it is very important to make sure you have enough materials to replenish the display. But there are a few pitfalls!

Here are few rules to follow when creating displays:



1. Don’t overcrowd

When setting up a display, be careful not to overcrowd the display. It’s important to create a display that is easy for customers to browse. The titles in the above display are difficult to read and not very inviting.



2. Don’t skimp

The above display is easy to read and looks balanced; however, if a customer decides to check out one or two of the titles, the display will look empty. To avoid this pitfall, be sure to add a few more titles to fill out the display. If possible, use book easels available from library vendors.

3. Just Right!

The best solution to avoid the above pitfalls is to create a display that is balanced and eye catching. In the above example, the display is balanced and each title is clearly visible. In addition, materials are readily available to replenish the display, as needed. Always remember to display replacement books with the spine out.

By following these three simple rules, your displays will be eye catching, inviting, and balanced.

No comments: